Taking Business Abroad Essay Example | Topics and Well Written Essays - 2500 words

Taking Business Abroad - Essay Example , between 2012 and 2013, seen basically flat sales (221M in 2013 and 222M in 2014), which is a problem for achieving growth for this High Street firm. The company was, however, able to raise its net income from  £3.1 million to  £5.3 million between 2013 and 2014 as a result of reduced selling, general and administrative costs in its operational model (Bloomberg). In 2011 and 2012, the company reported no profitability. Thornton’s, as a High Street company, provides gourmet chocolate products under a premium pricing structure to cater to the higher resource consumer in the United Kingdom. It is positioned in its market against quality, attempting to build a premium brand identity to gain interest from its more affluent target customer segments. The firm’s recent advertising strategies included The Art of the Chocolatier and Chocolate Heaven since 1911 as a means of using traditionalism and quality/sophistication to gain interest in markets that lean toward premium products. Fortunately, Thornton’s does not operate in a highly saturated competitive environment, competing against such brands as Cadbury which are not targeted at the high resource consumer. After 103 years of operations, Thornton’s has managed to create a brand that stands out among lower cost, less quality chocolate products and has a reputation for superiority with many UK consumers. Thornton’s, with flat sales volumes, requires a strategy to achieve growth in a market where consumption levels are not growing sufficiently. In the UK, Thornton’s is in its maturity stage which makes it difficult to achieve revenue growth without altering its existing business model and seeking new markets. This report identifies opportunities for Thornton’s PLC to enter the Chinese market as a means of enhancing sales growth and improving the financial position of the firm. The company’s most significant competitor is Cadbury, a company that produces chocolate products targeted at mass markets, but

Paper #4 Essay Example | Topics and Well Written Essays - 500 words - 1

Paper #4 - Essay Example He deplores the fact that his mother should have remarried barely two months after the death of her first husband. This soliloquy also shows Hamlet’s meditative nature. It also reveals his filial attachment to his dead father to whom he speaks highly, and his scorn of his uncle to whom he refers in disparaging terms. His references to Hyperion, Niobe and Hercules show him to be well versed in classical literature. His generalizing tendency is also explicable when he says, By the above mentioned quote, Hamlet also blames his mother to be frail and not loyal to his father as she marries with his uncle with haste. The soliloquy as a whole also reveals that Hamlet presented an artificial dialogue before the court and his uncle when he was in the court as the soliloquy is contrasted to his words. Hamlet through this soliloquy expresses his grief and sadness over the demise of his father whom he regards as an appreciative and amicable personality. He also shows in depth love for his father. Hamlet regards that his mother has not felt any pain and torment because of her husband’s demise and has married as soon as she could. He thinks that her tears were â€Å"unrighteous†. Hamlet not only regards his mother’s marriage as a sign of her fragility and weakness but also considers it as incest as he says:   This soliloquy and the feelings expressed in it are indicative of Hamlet’s sorrow and depression that are there because of his mother’s marriage with Claudius. Hamlet also expresses profound love and respect for his father but his mother has degraded herself in the eyes of his son by her act of marriage. Hamlet’s shown sorrow and attitude can be applied on general human feelings and attitudes. Anyone can be sorrowful and sad on such state of affairs. For example, there is a child whose father is dead and his mother marries another man only after a short time of her husband’s death, the child would be badly depressed because of her mother’s act.

Taking Business Abroad Essay Example | Topics and Well Written Essays - 2500 words

Taking Business Abroad - Essay Example , between 2012 and 2013, seen basically flat sales (221M in 2013 and 222M in 2014), which is a problem for achieving growth for this High Street firm. The company was, however, able to raise its net income from  £3.1 million to  £5.3 million between 2013 and 2014 as a result of reduced selling, general and administrative costs in its operational model (Bloomberg). In 2011 and 2012, the company reported no profitability. Thornton’s, as a High Street company, provides gourmet chocolate products under a premium pricing structure to cater to the higher resource consumer in the United Kingdom. It is positioned in its market against quality, attempting to build a premium brand identity to gain interest from its more affluent target customer segments. The firm’s recent advertising strategies included The Art of the Chocolatier and Chocolate Heaven since 1911 as a means of using traditionalism and quality/sophistication to gain interest in markets that lean toward premium products. Fortunately, Thornton’s does not operate in a highly saturated competitive environment, competing against such brands as Cadbury which are not targeted at the high resource consumer. After 103 years of operations, Thornton’s has managed to create a brand that stands out among lower cost, less quality chocolate products and has a reputation for superiority with many UK consumers. Thornton’s, with flat sales volumes, requires a strategy to achieve growth in a market where consumption levels are not growing sufficiently. In the UK, Thornton’s is in its maturity stage which makes it difficult to achieve revenue growth without altering its existing business model and seeking new markets. This report identifies opportunities for Thornton’s PLC to enter the Chinese market as a means of enhancing sales growth and improving the financial position of the firm. The company’s most significant competitor is Cadbury, a company that produces chocolate products targeted at mass markets, but

Filipino people Essay Example for Free

Filipino people Essay Rizal pointed out that long before the coming of the Spaniards, the Filipinos were industrious and hardworking. It is the Spanish reign that brought about a decline in economic activities because of certain causes. First, the establishment of the Galleon Trade cut off all previous associations of the Philippines with other countries in Asia and the Middle East. As a result, business was only conducted with Spain through Mexico. Because of this, the small businesses and handicraft industries that flourished during the pre-Spanish period gradually disappeared. Second, Spain also extinguished the natives’ love of work because of the implementation of forced labor. the Filipinos were compelled to work in shipyards, roads, and other public works, abandoning agriculture, industry, and commerce. Third, Spain did not protect the people against foreign invaders and pirates. With no arms to defend themselves, the natives were killed, their houses burned, and their lands destroyed. As a result of this, the Filipinos were forced to become nomads, lost interest in cultivating their lands or in rebuilding the industries that were shut down, and simply became submissive to the mercy of God. Fourth, there was a crooked system of education. What was being taught in the schools were repetitive prayers and other things that could not be used by the students to lead the country to progress. There were no courses in Agriculture, Industry, etc. , which were badly needed by the Philippines during those times. Fifth, the Spanish rulers were a bad example to despise manual labor. The officials reported to work at noon and left early, all the while doing nothing in line with their duties. The women were seen constantly followed by servants who dressed them and fanned them – personal things which they ought to have done for themselves. Sixth, gambling was established and widely propagated during those times. Almost everyday there were cockfights, and during feast days, the government officials and friars were the first to engange in all sorts of bets and gambles. Seventh, there was a crooked system of religion. The friars taught the naive Filipinos that it was easier for a poor man to enter heaven, and so they preferred not to work and remain poor so that they could easily enter heaven after they died. Lastly, the taxes were extremely high, so much so that a huge portion of what they earned went to the government or to the friars. When the object of their labor was removed and they were exploited, they were reduced to inaction. Rizal admitted that the Filipinos did not work so hard because they were wise enough to adjust themselves to the warm, tropical climate. â€Å"An hour’s work under that burning sun, in the midst of pernicious influences springing from nature in activity, is equal to a day’s labor in a temperate climate. † According to Rizal, all the causes of indolence can be reduced to two factors. The first factor is the limited training and education Filipino natives receive. Segregated from Spaniards, Filipinos do not receive the same opportunities that are available to the foreigners. They are taught to be inferior. The second factor is the lack of a national sentiment of unity among them. Because Filipinos think they are inferior, they submit to the foreign culture and do everything to imitate it. The solution, according to Rizal, would be education and liberty. Rizal’s Philosophy of the Human Person 1. Freedom from friar influence pervades the letter and Rizal proffered a stinging rebuke against them by saying that God’s command is different that of the priest. 2. According to rizal, the integrity of conduct is no longer about prolonged kneeling, large rosaries, soiled scapular. 3. That living the Christian life is far richer and immensely beneficial if we have faith in God within reason and what is just, because unquestioning obedience would sustain the bondage that has imprisoned even the conscience of man, who is born without chains. 4. The mind, according to Rizal, is a gift from God that must be kindled if we are to sustain our faith and illumine whatever activity man does, even with regards to faith. 5. Faith and reason doesnt cancel each other, they are like the two wings of one bird or the chambers of one heart; neither can stand without the other and one is designed to reinforce the other. 6. For Rizal this is the only way to understand the function of reason in the strengthening of faith. Rizal’s Feminist Thoughts 1. Rizal found comfort and encouragement from the display of valor made by the youthful ladies of malolos; 2. In his letter, he expresses great joy and satisfaction over the battle they had fought. 3. In this portion of Rizal’s letter, it is obvious that his ultimate desire was for women to be offered the same opportunities as those received by men in terms of education. 4. During those days young girls were not sent to school because of the universal notion that they would soon only be taken as wives and stay at home with the children. 5. Rizal, however, emphasizes on freedom of thought and the right to education, which must be granted to both boys and girls alike regardless of gender. Moral Responsibilities of Woman 1. For Rizal, the woman is the first teacher of mankind and the mother of civilization. 2. Rizal says let us be reasonable and open our eyes, especially the women, because they are the ones who open the minds of men. 3. Consider that a good mother is different from the one created by the friars. 4. Raise your children close to the image of the true God — the God who cannot be bribed, the God who is not greedy, the God who is the father of all, who is not partial, the God who does not fatten on the blood of the poor, who does not rejoice at the plaint of the afflicted, and does not confuse the intelligent mind. 5. Awaken and prepare the mind of the child for every good and desirable idea — love for honor, sincere and firm character, clear mind, clean conduct, noble action, love for ones fellow men, respect for God — teach this to your children. 6. The central idea here is that whatever a mother shows to her children is what the children will become also. 7. If the mother is always kissing the hand of the friars in submission, then her children will grow up to be minions and mindless fools who do nothing but do as they are told, even if the very nature of the task would violate their rights as individuals. 8. Rizal also enumerates the qualities Filipino mothers have to possess. 9. A mother should be a noble wife and should rear her children in the service of the state. 10. A woman should set standards of behavior for men around her. Rizal’s Points for Reflection 1. In closing the letter, Rizal gave some 7 principles to the women of Malolos. 2. The 1st and the 4th principles are to take courage in engaging ones self in social action to assist others. 3. The 2nd principle is to consult with frankness and bravery and inculcate self respect in each and all. 4. The 3rd principle is to wing our way from the bondage of ignorance and that we should examine the truth in our own way. 5. The 5th principle reiterates the ideal that the instruction of children be given to the mothers first obligation. 6. The 6th and 7th principles want us to examine justice and equality as twin pillars of civilization and that each one must work for its full realization and that we must examine carefully the religious teachings being given us. Rizal was very impressed to the fighting spirit of the young women of Malolos had shown. In this letter of Rizal, it is obvious that his ultimate desire is to have women the same opportunity men received in terms of education. During those days young girls was not sent to school because of the universal notion that they would soon be only taken as wives and stay only at home with the children. But Rizal emphasizes on freedom of thought and right for education that both girls and boys should have. He had also shown to this letter all about that Spaniards friars. He cited, â€Å"God gave each individual reason and a will of his or her own to distinguish the just from the unjust; all were born without shackles and free, and nobody has a right to subjugate the will and the spirit of another. † We are all born equal, naked and without bonds. God did not create man to be a slave of others. A man who does not think for himself and allowed him to be guided by the thought of another is like the beast led by a halter. God give us intelligence that we may use against this slavery of others. We must be dignified, have faith on him and work together as one. In this letter he emphasizes different points. One is that Filipino mothers should teach her children love of God, country and fellowmen. Filipino mothers should be glad and honored, like Spartan mothers, to offer their sons in defense of their country. Filipino women should know how to protect their dignity and honor. They should educate themselves aside from retaining their good racial values. Faith is not merely reciting prayers and wearing religious pictures. It is living the real Christian way with good morals and manners. In recent times, it seems that these qualities are gradually lost in the way Filipino women conduct themselves. In recent times, it seems that these qualities are gradually lost in the way Filipino women conduct themselves. There are oftentimes moments where mothers forget their roles in rearing their children because of the overriding idea of having to earn for the family to supplement their husband’s income. Although there is nothing negative about working hard for the welfare of the family, there must always be balance in the way people go through life. Failure in the home cannot be compensated for by any amount of wealth or fame.

Promotion and sales and marketing techniques

Promotion and sales and marketing techniques Promotion and Sales:- The term Promotion and Sales are totally interdependent on each other. Promotion is a communication link between buyers and sellers. It is a function of informing, persuading, and influencing a consumers purchase decision. Promotional activities include: media advertising, direct mail, personal selling, sales promotion and public relations. A sale consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. Promotion Mix:- The Combination of promotional activities an organization uses is called promotion mix . Integrated marketing communications (IMC):- Coordination of all promotional activities to produce a unified, customer-focused promotional message. Aim:-The main role of this assignment is to examine the role of Promotion and Sales and to find out market technique. In this assignment we are analyzing the following techniques: 1. Traditional elements of the promotion mix. 2. Advertising media. 3. Steps in Business to Business Selling. 4. Steps involved in setting up a public relations programme 5. Promotional techniques used to reach customers. Traditional elements of the promotion mix: Advertising Personal Selling Sales Promotion public relations Product Product Traditional Promotional Mix The Promotional mix works like a subset of the marketing mix, with its product, distribution, promotion, and pricing elements. With the promotional mix, the marketers attempt to create an optimal blend of various elements to achieve promotional objectives. The promotional mix requires a carefully designed blend of variables to satisfy the needs of a companys customers and achieve organizational objectives. Promotional Mix: Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and non personal selling to achieve promotional objectives. I. Personal Selling :- is the oldest form of promotion. It is conducted on a person-to-person basis with the buyer. It involves the search for new prospects and follow up service after the sale. It is mainly face to face presentation and promotions of goods and services. Its more accurately described today as helping others satisfy their wants and needs. This direct form of promotion may be conducted: a. Face-to-face b. Telephone c. Videoconferencing d . Interactive computer links between buyer and seller Benefits of Personal Selling :- The benefit of personal selling is that there is a person there to help you complete a transaction. The sales person should listen to your needs, help you reach a solution and do all that is possible to make accomplishing that solution smoother and easier. 2. Non-personal Selling a. Advertising:- is any paid, non personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor Identified in a message that is intended to inform or persuade members of a particular audience. Advertising primarily involves the mass media, such as newspapers, television, radio, magazines, and billboards, but also includes electronic and computerized forms of promotion such as Web commercials, CDs and DVDs, and video screens in supermarkets. b. Product Placement:- a form of non personal selling in which the marketer pays a motion picture or television program owner a fee to display his product prominently in the film or show. Through their product gets so much popularity and they get the benefit from this. So this type of non personal selling is very good for their product placement. C. Sales Promotion:- consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. Sales promotion provides a short-term incentive, usually in combination with other f forms of promotion, to emphasize, assist supplement, or otherwise support the objectives of the promotional program. For example, Restaurants, including fast food establishments, often place certain items on the menu at a lower price for a limited time only. Movie promotional tie-ins are a classic example. Movies are tied into food, drinks and restaurants. Sales promotion includes the following activities: 1) Displays, 2) trade shows, 3) coupons, 4) contests, 5) samples, 6) premiums, and 7) product demonstrations. Sales Promotion can be achieved both internally ( with in the company) and externally (outside the company) Public Relations and Publicity:- Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public Change Policies and procedures Inform people that youre being responsive to their needs. Comparison of the Four Promotional Mix Elements Personal Selling Advertising Sales Promotion Public Relations Advantages Permits measurement of effectiveness Elicits an immediate response Tailors the message to fit the customer Reaches a large group of potential consumers for a relatively low price per exposure Allows strict control over the final message Can be adapted to either mass audiences or specific audience segments Produces an immediate consumer response Attracts attention and creates product awareness Allows easy measurement of results Provides short-term sales increases Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages Relies almost exclusively upon the ability of the salesperson Involves high cost per contact Does not permit totally accurate measurement of results Usually cannot close sales Advertising media Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. It is any paid, non personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor Identified in a message that is intended to inform or persuade members of a particular audience. Advertising primarily involves the mass media, such as newspapers, television, radio, magazines, and billboards, but also includes electronic and computerized forms of promotion such as Web commercials, CDs and DVDs, and video screens in supermarkets. Various types of Advertising media 1 Newspapers 2 Television 3 Radio 4 Magazines 5 Outdoors 6 Direct mail 7 Internet The above described media are classified according as retail advertising, trade advertising, business to business advertising ,institutional advertising, product advertising ,comparison and online advertising. Advantages of Advertising media It reaches a large group of potential consumers for a relatively low price per exposure. Allows strict control over the final message. Can be adapted to either mass audiences or specific audience segments. Disadvantages of Advertising media Does not permit totally accurate measurement of results Usually cannot close sales. Global advertising Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[24] Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. Steps in business to business Selling In business to business-selling, it is critical for the sales person to known the product well to know how the product compares to competitors s products. Such product knowledge is needed before the salesperson begin the selling process. Example of this is customer relationship management software (CRM).It is useful for establishing long term relationships with customers imagining you are a software sales person showing business user the advantages of various programs .It consists of Prospect and Quality Pre approach Approach Make Presentation Answer Objectives Close Sale Follow up 1.Prospect and Quality The first step is of prospecting. Prospecting involves researching potential buyers and choosing those most likely to buy. That selection process is called qualifying. To qualify people means to make sure that they have need for product, the authority to buy and the willingness to listen to a sales message. A person who meets these criteria is called a prospect. 2.Pre approach In this approach you must learn as much as possible about customers and their wants and needs. In this gathering the information before you approach the customer is critical. As we said an example of CRM selling you would know which people are likely to buy or use it. Approach In this the main idea is to give an impression of friendly professionalism, to create rapport,, to build credibility, and to start a relationship. Often the decision of whether to use a software package depends on reliable service from the salesperson. Make Presentation In the actual presentation of the CRM software, the idea is to match the benefits of your value package to the clients needs. Various companies provide sales proposal software that include everything from power point presentations to competitive analysis. During the presentation is a great time to use testimonal to Show potential buyers that they are joining leaders in others firms in trying this software. 5 Answer Objections You should anticipate any objections the prospect may raise and determine proper responses. Think of questions as opportunities for creating better relationships, not as challenges to what youre saying. Customers may have legimate doubts and you are there to resolve those doubts. Relationships are based on trust, and trust comes from successfully and honestly working with others. it. Close Sale As a salesperson, you have limited time and cant spend forever with one potential customer answering questions and objectives. A trial close consist of a question or statement that moves the selling process towards the actual close. As you can see, salespeople must learn to close many times before a long term Relationship is established. or relationships, not as challenges to what youre saying. Customers may have legimates doubts and you are 7.Follow Up The selling process isnt over until the order is approved and the customers is happy. The sales relationship may continue for years as you respond to new request for information. Salesperson realy needs to be providers of solutions to their customers and also needs to think about happen after the sale. The follow up step includes handling customers complaints ,making sure the customers questions are answered and quickly supplying what the customers wants. Steps involved in setting up a public relations programme Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Public relation is defined as the management function that evaluates public attitudes ,request and procedures in response to the public s request, and executes a program of action and information to earn public understanding And acceptance. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public: Public relation start with good marketing research. Change Policies and procedures : Businesses dont earn understanding by bombarding the public with propaganda, they earn understanding by having programs and policies and practices in their public interest . Inform people that youre being responsive to their needs: Its not enough to simply have programs in the public interest. You have to tell the public about those programs so that they know youre being responsive Public relations has more power to influence consumers because the message comes from source that is perceived as being more trustworthy. Advantages of Publicity: Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages of Publicity: May not permit accurate measurement of effect on sales Involves much effort directed toward non-marketing-oriented goals 5.Promotional techniques used to reach customers There are several Promotional techniques that encourage/stimulate customers to patronize a specific retail store or to try a specific product. These promotional techniques give various benefits/bonuses to customers and these are mainly classified as 1.Coupons: This is the most common technique which usually reduce the purchase price or offered as cash. Need to state the offer clearly and make it easy to recognize. 2. HandoutAwash in Coupons Looks at the volume of coupons (323 bn) and the poor redemption rate (less than 3%). Looks at more innovative media to deliver coupons (currently over 80% are delivered via the Sunday paper).in store by the products, as customers exit the store based on purchasesdiscussed delivering coupons to customers as they enter the store, using a card that swipes to indicate past purchases. Past buying behavior is the best predictor of future buying patterns Users only redeem coupons they would ordinarily purchase. 75% of the coupons are redeemed by consumers who would buy the brand already. . 3 Demonstrations: Excellent attention getters. Labor costs are usually high. 4. Frequent User Incentives: Major airlines, helps foster customer loyalty to a specific company. Credit card companies. Trading stamps-Co-ops back in England, foster retail loyalty. 5. Point of Purchase Display: Outside signs, window displays, counter pieces, display racks. 90% of retailers believe that point of purchase materials sell products. Essential for product introductions. Also with 2/3 of purchasing decisions made in the store, they are important. 6. Free Samples: Stimulate trial of product. Increase sales volume at the early stage of the product life cycle and obtain desirable distribution .Most expensive sales promotion technique. Not appropriate for mature products and slow turnover products. 7. Money Refunds/Rebates: Submit proof of purchase and mail specific refund, usually need multiple purchase for refund. Helps promote trial use, due to the complexity of the refund, it has little impact. Customers have a poor perception of rebate offered products. Used extensively in the Auto and Computer industry. 8. Premium Items: Offered free or at minimum cost as a bonus. Used to attract competitors customers,different sizes of established products. McDonalds Last summer the following tie-in premium programs. Casper with Pepsi, Pizza Hut, Choice Hotels Congo with Taco Bell Batman Forever with McDonalds, Kelloggs , Six Flags, Sears Pocahontas with Chrysler, Nestle, General Mills, Burger King Mighty Morphin with McDonalds Cents-off Offer: Strong incentive for trying a product-very similar to coupons, but are a part of the package. Consumer Contests and Sweepstakes: Consumers compete based on their analytical or creative skills. Must be accurate or you will anger customers/retailers. Sweepstakes are prohibited in some states. Conclusion From the above discussion of various Promotion and sales technique we conclude that promotion with advertising is a part of total system approach that lead to maketing principles. Promotion and sales are interdependent on each other. It helps to increase demand for the product with a view to increase the companys sale and profit.

McDonaldization Essay examples -- essays research papers

McDonaldization About seven months ago, I met an American guy who had arrived at New Zealand just a few days before. While exchanging our sentiments (I am from Japan) on New Zealand and its culture, the guy told me how he was surprised to see the country is so Americanised, mentioning McDonald’s as one of the examples. Now, in a different sense, this was surprising to me, too. I had never had the idea that having McDonald’s is being Americanised. In fact, McDonald’s is nearly everywhere in the world so that many people think it has already become part of their own cultures. But then the question arises: How did this come to be the case? Here is a brief outline of its history (based on Hebert, 1997; McDonald’s Corp., 1997; Mclennan, 1996). History In 1937, McDonald’s was founded as a small local restaurant by two brothers, Maurice and Richard McDonald in Pasadena, California. In 1948, the brothers then converted their barbecue drive-in with car hops into limited-menu, self-service drive-in, in San Bernardino, California - the first advent of quick service restaurant industry. It is in April 1955, however, that the real ‘McDonald’s Corporation’ launched, by a salesman called Ray Kroc, who gained exclusive US franchising rights from the brothers. Starting with Des Plaines, Illinois, McDonald’s rapidly extended its outlets first over the Chicago area, then the US and eventually all over the world, including two largest restaurants in Moscow (1990) and Beijing (1992), both with 700 seats. There are currently over 21,000 restaurants in more than 100 countries (and about 100 in New Zealand), and the 1996 year-end systemwide sales reached 31.812 billion dollars, 59 percent of which came from the outside of the US. McDonaldization The worldwide business of McDonald’s is not just a globalisation of its economy. In his book, ‘The McDonaldization of Society,’ the American sociologist Dr. George Ritzer (1993, cited by Allan, 1997) contends that it also represents the process of rationalisation - â€Å"... the master concept of Max Weber’s analysis of modern capitalism, referring to a variety of related processes by which every aspect of human action became subject to calculation, measurement and control† (Abercrombie, Hill & Turner, 1988, p.902, cited by Allan, 1997). According to Ritzer, McDonaldization can be understood in terms of the following aspects: (1) Eff... ...t Since I am not a sociology-major student, my understanding of McDonaldization may not be accurate, and I certainly do not have a clue on whether such phenomena are good or bad. Still, the point I want to make here is clear: Our societies are increasingly reigned by global standards, which profoundly affect the way we think, process information, and interact with others. (Yes, I know this is a kind of clichà © in psychology.) Without doubt, McDonald’s and its ideas define part of our lives, and across cultures, we definitely share certain commonalities, both materially and psychologically. The only concern that remains, however, is the fact that the standardisation is typically based on the fashion preferred by those who are socially affluent or culturally dominant. In this regard, the same is true for the ‘internet’ system. Surely, this technology is a revolutionary tool that not only removes boundaries from the realms of our social interactions, but also pushes further the potential of human cognitive development. Nonetheless, information found on the net is the product of people who have access to computers, with inevitable reflection of their own personal or social viewpoints.

Personal Experience Essay -- Learning Education Teacher Essays

Personal Experience I have had the great opportunity to be apart of a great program and class at college. Most of us who are going to become teachers know about this class and the required 80 hours of volunteering at a middle school for a semester. I was eager to volunteer, because I have experience in working with middle school kids. The school I work for, has prepared me to handle school aged kids, so I was relying on my background to carry me though the semester at a new Middle school. The privileges of a private school are a lot different from an inner city school. When I began to volunteer at Baker I was shocked to discover that the students were not allowed to take books home to finish their school work. When it came time to read a book the teacher would distribute the books to the students, but then recollect them afterwards. At Denver Academy, the teachers purchase and distribute the books to the class and the students get to keep the books forever. I was about to find out how hard it is for these students to be motivated to attend school everyday when these kids are lacking a stable environment. I was leaving my comfort zone to enter an entirely different type of school environment. The first day of my volunteering at Baker middle school was filled with apprehension, because I was entering an entirely new situation and leaving the safety of Denver Academy behind. As I walked into the classroom, it was as if there were a hundred eyes staring in my direction. As quickly as the stares came, they went away as if I was not even there anymore. I could only imagine what kind of thoughts and questions were going through their heads. I’m sure the first question would be why... ... lot they can learn from the students a Baker, because even though some of the students don’t care about education. There are some students who do, and they are given the tools they need to make it through. The students at Baker are just happy to have someone show an interest in what they are doing. I saw it in their eyes when I gave them praise on something they did during the time I was there. That praise can carry a student along way which to me is rewarding in it self. I can only hope that the time I spent with these students can encourage at least a few to continue on the academic path and make a name for them selves later in life. These kids deserve every opportunity we can give them and I am proud to be a piece of the big picture. We can only guess how hard it is for these students, so let’s make sure we give them a safe and helping hand along the way.